Balance Pulse
A wellbeing app that helps users track their emotional state throughout the day and receive personalised guidance. By combining self-reflection with AI, the app recommends tailored exercises based on how users are feeling, supporting emotional balance and daily resilience.
OVERVIEW
ROLE
User Research, Visual design, Prototyping & Testing
October 2024 - present
Understanding the problem
To kick off the project, I facilitated a workshop with the product team to get to know the people involved, align on the product vision, define goals, and clarify early assumptions through a collaborative mind-mapping session.
We discovered that:
Individuals are increasingly seeking ways to improve their emotional wellbeing and build resilience in their daily lives
Most wellbeing apps lack long-term engagement and personalisation, which leads to low retention rates
There is an opportunity to offer not just content, but a supportive and structured path that encourages daily progress, reflection, and healthy habits
Product vision and solution
Based on these insights, we defined the following goals for the product:
Help users develop emotional resilience and support their wellbeing journey through daily practices
Leverage educational content, gamification and progress tracking to drive engagement
Position the app as a valuable tool for B2C users, with the long-term aim of onboarding B2B clients as test partners and, later, retained customers
As a first step, we benchmarked direct and indirect competitors to explore how other products addressed similar challenges, taking note of strong UX patterns and opportunities for differentiation.
Designs
Onboarding
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